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| Voice Style | Demo No. | Style | Associated Value | Who could use it? |
| Professional - Reserved | 0870-446-0291 | Straight, corporate sounding voice. Think BBC newsreader | We're leaders in our field. We know how business works. | Financial organisations, Solicitors |
| Professional - Warm | 0870-446-0292 | Warm, efficient | We're professional but inviting. | Estate agents |
| Professional - Scottish | 0870-446-0294 | As Professional-Reserved, but with a slight Scottish accent | Our business is deep-rooted in Scotland. | Any Scottish Professional |
| Technical | 0870-446-0295 | Very matter of fact. Not too posh, not very animated | We know what we're talking about | Web-hosting company |
| Bubbly | 0870-446-0296 | Upbeat, positive & sales-type style | We believe in service with a smile. | Advertising, media |
| Humorous | 0870-446-0297 | Fun, lively, quirky - along the lines of French & Saunders | We like to enjoy ourselves. Have fun with us. | Costume hire shop |
| Flirtatious | 0870-446-0298 | Cheeky and outgoing. Not too heavy. | We're here to sell | Stag weekend organiser, gadget shops, advertisers in FHM |
| Everyday non-posh | 0870-446-0299 | An everyday voice. Not at all posh, suggesting value for money. Think of DIY store adverts | We know who our customers are and give them good value for money. | Plumbers, car dealers |